Embedded Files
Label
The visual strength of cautionary signals from the forbidden zone were the inspiration for the labels, they suggest tension, alert and of course, they use very energetic colors!
Each one has a particular characteristic: Grunge, Rust, Glitch, Minimalism. Creating a variety of contrasts along with the bottles to make the brand stand out
Different color combinations along with the appearence of each label were tested to fit both visual contrast and flavour variety
Bottle design
It had to convey the power and strength in its shape. The look has to be a continuum of the message both in the campaign and the graphics. The label becomes a final statement by its design
Poster
The final touch for the campaign was a striking image that had to fit the brand name and its moto, thus a power plant was created out of ice bars serving as an ice bucket, with the bottle sitting at its core. The bottle serves itself as the famous Chernobyl chimney.
3D Model & Promotional visuals
The bottle was designed to fit the brand´s message and market segment, thus promotional images were created on a dark contrasted masculine mood
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