Ornated, flat and strong diamond-shaped seal unifiying clasicism and modernity
Shiny gold is the core of the brand, so it is prominent in the overal look of the graphics, presided by the golden diamond logo
Packaging and visuals for promotion and advertising campaigns were created following
a freshened-up classic indian theme
Ethnic traditional fabric prints were the starting point for the patterns,
a cheerful and exotic mood for the tin can decorations
Very Indi!
A fantastic world out of an ancient fairy tale was the main style guide for the art direction and graphic design.
A touch of stardust and the scene
is completed...
The Ape is an India`s icon, and therefore is chosen as the promotional unit buzzing through the cities with its contrasted body livery. Graphics are inspired by the promotional artworks developed in other stages keeping up with the overall coherence.